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The same week that Zite came out for iPhone, Flipboard, already one of the most popular iPad apps of all time, did the same. And now, with two months of data to look at, those companies, and others, are making it clear that when designing an app for both smartphones and tablets, it's crucial to make sure that the different versions accommodate short bursts of usage on iPhone, and more in-depth sessions on iPad. Starbucks momentThe best way to consider how someone uses Zite, Flipboard, or other similar apps on the iPhone might be to think about when small windows of attention open up during the work day.

According to Flipboard spokesperson Marci McCue, that company's iPhone version is ideally used when, say, someone wants a quick check of what's going on while standing in line for coffee, That's why one of the most popular features on Flipboard's iPhone version is Cover Stories, a set of continuously updated set of articles and photos coming in through Flipboard users' social networks, "Cover Stories have been an incredibly popular section for the iPhone," McCue said, "because it does have that one-hit notion of, What do I need to check iphone case qatar in on right now in like at Starbucks."..

Prior to its release of an iPhone version, Flipboard was used to seeing usage peaks in the morning and evening, with big dropoffs during the workday. Since the iPhone version release, one of the most visible impacts has been that "we've seen usage flatten out from the peaks to being more consistent throughout the day," McCue said. At Zite, the results have been very much the same. Although the iPad is still the dominant device among users of the service, the iPhone is quickly gaining ground--and it is dominating the workday as Zite users with Apple's smart phone find that almost any free time is a good opportunity to load up the app and check in on the latest news.

Once they get home, though, the iPad takes over, "There's a huge surge in the evening, as people relax [with their iPads] on the couch," Klaas said, "For us, that's the busiest time during the whole week..when the evening of the West Coast and the East Coast intersect.", Yet, while Zite learned that its iPhone users like shorter bites of the app iphone case qatar than do their iPad counterparts, Klaas said that one surprise to emerge from the data was the gap in session length between the two versions, While he had expected that iPad users would spend far more time with Zite than those on iPhones, it turns out that iPad sessions average just 20 percent longer..

'Personal prime time'For its part, Flud, another news reader with both iPad and iPhone versions, has also seen what appears to be a daytime/nighttime division between the two devices. Flud founder Bobby Ghoshal said the number of average articles users read per session dropped since the company's iPhone app came out. But that's a good thing for Flud, said Ghoshal, because it reflects the fact that many iPhone owners are using the app during the day to bookmark articles they want to read later and then returning at night to read them on iPads. And as a result, sessions per user is on the rise, he said.


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